If your portfolio of products and services is extensive then you know, that some sell better than others. Why would you fight against that? Help your customer and show him what he looks for.
Define your topic
Microsite is for fast and organized presentation of single topic. Product, service, event, or you want to showcase prestigious award – topic choices are endless.
In terms of designing microsite we focus mainly given topic so that its obvious, but also connected to its mother brand.
Land your marketing campaigns
Microsites have huge advantage when targeting campaigns. When your investment in PPC is more than tens of thousands you need to have proper landing. Microsite can significantly increase your conversion ratio, because visitor is not distracted by insignificant content. Customer gets exactly what he wants.
Support your brand
Microsite must be able to stand by itself even without customer knowing mother website. But this does not mean that microsite has nothing to do with mother website. Conveniently placed links can help with searchability of mother website.